Make a splash at the premier social marketing conference created exclusively for direct sellers and small business owners!
Sassy Suite's signature event, SassyCon, returns to Phoenix for a third year, Aug. 24 - 25. Having outgrown the previous host hotel, this year’s conference, serving a global community of consultants, leaders and independent business owners from around the world, takes place at the Sheraton Grand Hotel, in downtown Phoenix.
For two full days, experience unrivaled social marketing training, inspiring keynotes, intensive and actionable hands-on training from industry influencers and professionals, and networking with other motivated small business owners.
"SassyCon was the event I didn't know I needed. I left ready to stop being what everyone else wanted me to be and start being just me. It has rejuvenated my business and brought back my passion." -2018 Event Attendee
Brenda Ster, Founder & CEO
Sassy Suite LLC
Windy Lawson, Social Marketing Coach
Sassy Suite LLC
More speakers to be announced soon!
Aside from the inspiring and invigorating general sessions and keynote speeches SassyCon is known for, this year’s conference includes a comprehensive breakout track program. Tailor your training experience by choosing from 30 different workshops, presented by the industry's top professionals and influencers. Session topics include:
PLUS a fully integrated mobile app to network with other attendees, browse and choose your sessions, and bring the full event experience right to your fingertips.
In addition to the world class training, there is no shortage of fun at SassyCon. From shopping the enormously popular boutique to soaking up the warm Arizona sun poolside with 300 of your new best friends, there is something for everyone at this one of a kind event!
More details on the weekend's agenda will be available soon!
One of the most popular social events of SassyCon weekend - the Sassy Boutique is back and better than ever!
We've nearly tripled the space and added more vendors - at the Sassy Boutique, you can shop your favorite brands, network with other attendees, talk directly to service providers and more!
Boutique vendors for 2019 will be announced soon!
Sheraton Grand - Downtown Phoenix
340 N 3rd Street, Phoenix, Arizona 85004
The city's largest hotel, Sheraton Grand Phoenix is a contemporary haven in a prime location. Unpack and unwind in stylish rooms and suites, featuring modern essentials, gorgeous city views and a thoughtful collection of signature amenities. After a full day of training at SassyCon, refresh in the sparkling pool, sip cocktails in the stylish lounge or sit down to delectable American fare at our inviting District American Kitchen & Wine Bar. Just 10 minutes from Sky Harbor International Airport, near endless entertainment options, the Sheraton Grand is a welcoming sanctuary in the heart of Phoenix.
Discounted Group Rates Available starting at $89/night*!
*Based on double occupancy. Nightly rate does not include applicable fees & taxes.
SassyCon '18 was the second SassyCon I've attended and the growth between the two events was amazing! The sessions and keynote speakers really provided so much value and learning. The most important part of SassyCon '18, in my experience, was the ability to network with my peers. Every moment, outside of sleeping, was spent with other attendees that genuinely wanted to share and learn from each other. This is seriously networking at it's best and in the best environment for it. Thank you for these experiences over the last 2 years and I look forward to next year! - Carol S.
If you're looking for ways to improve your business, expand your networks and invest in yourself, SassyCon is the event that will fulfill all those needs and motivate you to actually accomplish those things. -Toree V.
This was by far the best conference I’ve ever attended. I left there mind-blown with a new group of friends to support me in whatever I do. I literally drove there alone, and carpooled the 5 hours home with a woman I’d met 24 hours before. She’s with a technically competing company to mine, and yet spent the entire time brainstorming with me on ways we can both make our businesses better. It was amazing and I will drop everything to be at next year’s SassyCon! - Denora C.
I came knowing no one, left with a group of ladies I call my friends. I felt uplifted, motivated, & better equipped for my business! - Lindsey B.
Like I said earlier, I wasn’t sure what to expect, I just know I needed help with pushing me in the right direction, and how to start! I walked away with what I needed and plus some! Not to mention ALL of the new members I added to my tribe! -Brielle K.
SassyCon was amazing. I left feeling validated, strong, and ready to move forward as a business owner. - Destiny H.
It may sound cheesy but it's 100% true...SassyCon changed my life and my business! I have never felt so confident in myself and my abilities as an entrepreneur and leader! The level of support from my Sassy friends is incredible and I know without a doubt my business has flourished since attending! -Kristin S.
This was hands down one my favorite life experiences, I left there feeling empowered and supported but with knowledge that I also know where to find the tools to keep the momentum and support as the hype wanes through the tough work of the daily grind. I made friends and networked business connections that I would have never met outside in my real world! -Marie D.
The best part about SassyCon is that it allows direct sellers an opportunity to learn from each other. Too often in direct sales we end up in silos of education. One company teaches their way, another company teaches another way, and there is very little information sharing or collaboration. The problem with that is that then some of the best ideas end up getting hidden away. We are better as a community of business owners who share what works so we can save each other time and frustration. An event like this transcends the brand, and creates a true feeling of sisterhood. - Minessa K.