PHOENIX, AZ | JUNE 1-3, 2018


Tickets on Sale Now!

Countdown to SassyCon '18...



Join us for a jam-packed weekend of analyzing YOUR business and creating a customized action plan that will propel you into success! Network with other highly-focused, goal-oriented direct sellers and leave feeling inspired and armed with the tools and strategies needed to take your business to the next level.

Here's what a few attendees had to say about last year...

“It was wonderful to have a diverse group of people learn so much together. It didn't matter what we sold...we all gained great knowledge and had wonderful networking from this experience.” - Terice S., Usborne Books

“I loved meeting so many people with the same goal in their business. This was so different than any other conference I have ever attended, in the most fabulous way!! I still cannot adequately put into words how much I learned & the new relationships that were formed!” - Cheryl C., Ruby Ribbon

“This was hands down the most useful gathering of people I've attended in the past 14 months of running my LuLaRoe business. The fact that Brenda isn't affiliated with any one company means that the information she is sharing spans across brands and labels and gets to the heart of the issues that are at hand for all of us. The topics at this convention were inclusive of everyone regardless of rank or status. I will absolutely be attending SassyCon next year and encouraging my team to do the same. THANK YOU so much to everyone who helped make this so successful. The location was fantastic and like I said, it was so much more than I hoped for and went above and beyond what I needed. THANK YOU!”- Gabrielle E., LuLaRoe

“I absolutely loved every minute. I got to meet so many wonderful ladies, I got to hug Brenda (she is REAL!) and I got to grow my network. I came home with photos and pages of notes and a clear vision on where I am heading, personally and in my business. It was exactly the inspiration and guidance I needed. I can't brag enough about Sassy Suite and the entire community of women that are truly remarkable.” - Kristi D., Perfectly Posh


We’ve brought together powerhouse speakers to get you energized, informed and inspired. They’ve been where you are and lived to tell the tale! No matter where you are on your direct sales journey, whether you’re just beginning or lead a team of thousands, these industry leaders can help you get clarity, get focused and get out of your own damn way!

Keynote Speaker, Michelle Nelson-Schmidt

Author and illustrator of beloved children's books Jonathan James and the Whatif Monster, Bob is a Unicorn, Dog and Mouse and Cordelia, Michelle Nelson-Schmidt will deliver this year’s keynote address.  

The award-winning author is also a motivational speaker, who spends most of the school year traveling the country to talk to children of all ages about hard work, perseverance and following one's dreams to find their 'magical life.' You can find out more about her on her website at

BRENDA STER Founder Sassy Suite LLC

WINDY LAWSON Social Marketing Coach Sassy Suite LLC

HEATHER HALL Founder Second Serving Leadership

KARI DRISKELL Founder Driskotech

MELANIE MOORE Director of Training & Development Cinchshare 

FABIOLA LANDA Senior Social Marketing Manager PicMonkey


HOPE HANSON-BAKER Business Manager Sassy Suite LLC


Day One will include our amazing Keynote Speaker, plus we will give you the tools to take an in-depth evaluation of your current business covering: 

  • Current goals and strategy
  • Time management
  • Branding and public presence
  • Growth strategy including personal and team business. 

By Day Two, you’ve established where you are and where you want to go. Now it’s time to lay out the strategies and develop an action plan to get you there. Our speakers will dig deep into:

  • Time management and organizational systems
  • Building your perfect sales funnel
  • Refining your personal brand
  •  Creating a high performing team culture
  • And more!

And course we bring the fun! 

We'll be welcoming back the popular SassyCon Boutique, featuring cocktails and appetizers, and shopping with amazing vendors. 

You can also join us for Suite Sunrise on opening morning, to get your mind and body ready for an invigorating weekend. Suite Sunrise requires a separate registration, and will include a power walk, yoga session, and exclusive swag.  

Put on your dancing shoes and join us for Socialite Prom! This is our philanthrophy event. Your cash or clothing donation is your entry ticket. All collections will be donated to the Phoenix chapter of Dress for Success, an organization that empowers women to economic self-sufficiency through job skills training and interview support. SassyCon is honored to partner with Dress for Success for our second year. Last year our event donated over $5000 and 600 clothing items!

Sunday is reserved for our exclusive client breakfast including a panel discussion, and private headshot photography appointments. Sunday event information will be provided after registration.

Friday, June 1:

6am-10am: Registration

6:30am-8am: Suite Sunrise Yoga (separate registration required)

9am-10am: Continental Breakfast

10am-12pm: General Session

12pm-1:30pm: Lunch on your own

1:30pm-5pm: Workshops

5pm-7pm: Sassy Boutique 

Saturday, June 2:

8am-9am: Continental Breakfast  

9am-12pm: General Session  

12pm-1:30pm: Lunch on your own

1:30pm-4:30pm: Workshops

7pm-10pm: Socialite Prom (clothing or cash donation entry)

Sunday, June 3:

9am-10:30am: Invitation Breakfast (Suite SassyPants) and Panel Discussion

By Pre-Registration Only:

10am-5pm: Private photography sessions

**Hours are subject to change. Please check back for updates.


DoubleTree By Hilton

1800 South San Tan Village Parkway Gilbert, Arizona 85295

(888) 695-3423

A block of guest rooms are available at our discount group rate - book today to take advantage of this special price! 

Use code SASSY SUITE when you book to get this exclusive rate!


Nearby Airports

Phoenix-Sky Harbor International Airport (PHX) (25 miles from venue) Mesa-Gateway Airport (AZA) (Regional airport, limited flights, 6 miles from venue)  


DoubleTree by Hilton Phoenix Gilbert offers a courtesy van shuttle to Mesa-Gateway Airport. Uber, local taxis and rental car services also available at both airports.

Things To Do In The Area

There are plenty of great opportunities for shopping, dining and entertainment within minutes of the event venue. The hotel does offer a free shuttle service to many of these nearby attractions. 


Thank you to our generous partners for helping make this event a success!!


Be sure to visit the SassyBoutique on Friday, June 1 and shop with our amazing line up of vendors!



Are there ID or minimum age requirements to enter the event?  

We welcome anyone over the age of 13 with a registered ticket. Nursing infants are welcome in child seats.  

What are my transportation/parking options for getting to and from the event?  

Gilbert Arizona is conveniently located in the gorgeous Phoenix metro area. The hotel/venue is approximately 45 minutes from Sky Harbor International Airport, and 15 minutes from Mesa Gateway Airport. All lodging and transportation information is also available in our event Facebook group for registered attendees.  

How can I contact the organizer with any questions?  

Drop us an email at and we'd be happy to answer all your questions.  

What's the refund policy?  

SassyCon tickets are non refundable, but may be sold or transferred on your own. Just email us at to inform us of any transfers so we have correct name information on our registration.